Every project needs to follow a process for its successful implementation. The process or methodology is around the various activities that are required in order to complete the project. The tasks in search engine optimization revolve around links and content for both onsite and offsite. These tasks interact with one another to a smooth user experience and create useful keywords. Ottawa seo has a package of consulting services that starts with interviewing the business to understand company goals. You can review the seven-step process that is required to realise the goal of SEO. Mostly the process of SEO begins with an interview to set up administrative processes. One important step before starting the process is to identify the key team members.
The SEO methodology is divided into three phases. In phase 1, you need to analyse, strategize, execute and adjust. You need to analyse the target goal and the desired market. An SEO questionnaire and question and answer session will help with the analysis. Keyword research is done to identify the right set of keywords. Online competitive analysis is done for marketing intelligence. You need to set realistic expectations and the right pricing for the client. You need to collect key metrics and analytics that form the baselines for the SEO audit. You need to convince the client on redefining their websites to make it search engine friendly. Documenting the strengths m weaknesses and priorities is important in this phase.
Phase 2 involves SEO consultation and continued optimization of various web pages. This includes adding meta titles and meta descriptions, increasing content topic, content hubs that cover the topic in great detail. In phase 2, the SEO process will help complete the internal linking, perform analysis using Google analytics and webmaster tools. Off-site SEO strategy and social media optimization are performed during this phase. You will add content based on Google ranking and after content deficiencies are identified. The footer, sidebar, title tags, description, H1, H2 tags are all optimised. You will identify strategic link building for inbound links. Local SEO clients will find themselves with a lot of new options for improvement.
Phase 3 is all about more marketing strategies. This is the stage when your website is naturally found in search result pages. Promotion through content expansion in social media and extensive link building is performed. Useful content creation is crucial to stay in the competition. Earning more editorial links and incoming links is a good way to increase visibility. This will help you meet the competitive challenge. Optimization and conversion analysis is performed to streamline website visibility strategies. In an SEO phase, close attention is given to how search engines interpret your content. If the search engine finds that you have useful content then the users will easily find you. That is the logic behind the whole process of SEO. It is important you study Google statistics and other metrics for your website to take advantage of search engine optimization.